SALES AND MARKETING STRATEGY TRAINING - Overview and Intro
his 2 days Sales and Marketing Courses are developed for individuals who are looking to find new customers, generate and close more sales. So whether you are new to sales or have some experience this course is ideal. This practical course gives you an understanding on how to effectively market your goods and increase your impact on the internet. You will learn how to: • Identify strong sales leads and the importance of establishing requirements in order successfully close the sale • Learn about marketing and its relationship to sales • Identifying the business environment and type of market within which your company is operating • Learn marketing techniques and their potential effectiveness for your business • Identifying the key components required to develop a marketing strategy for your business Learn how to develop an effective sales and marketing plan .
Schedule and Venue
Week-Ends: 2 days – 1 weekend (Sat/Sun) from 11.00am – 5.00pm. Week-Days: 4 days – 1 week (Mon, Tue, Wed & Thurs) from 5.00pm – 7.30pm. Online Tutoring: 4 days – 1 week (Mon, Tue, Wed & Thurs) 2 hours Anytime. Training Type: Classroom Instructor –led Training Lagos Venue: 3, Faramobi Ajike Street, Off Bush Street, Anthony Village, Lagos PortHarCourt Venue: 6, Erabor Close, PortHarcourt. Rivers Abuja Venue: 8 River Trent Street, Off Thames Street, Maitama, Abuja Refreshment: Tea, Coffee, Cakes, Snacks and light Lunch.
Topics and Outline
Day 1 – Session 1 • Understanding the sales cycle • Characteristics of successful sales people • Effective networking strategies • Creating the right impression • Developing your elevator speech • How to get **** • Social networking • How to approach and sell to top executives Day 1 – Session 2 • Planning, qualifying and the discovery process • Strategic planning and setting objectives • Customer based selling • Effective questioning techniques • The power of listening • Developing a winning attitude
Day 2 - Session 1 • Advanced sales skills • Time and focus management • Councilor selling Attitudes, beliefs and outcomes • How to present to groups • Customer services and the effects on sales • Advanced negotiation skills • Goal setting • Action planning Day 2 – Session2 • Understanding Marketing • Marketing, branding and internet technology • Designing a marketing program • Understanding the various forms of marketing • Brochures, print ads and newsletters • Working with the media • Branding • Internet Marketing • Social Media Marketing